Mags Soft 2,5-seater – Combination 1 – Story 102 + beige stitches – HAY

The Mags Soft modular sofa collection quickly established itself as the flagship collection of Scandinavian modular sofas, and all the brands tried to copy it without ever surpassing it. Hay, for its part, has never ceased to improve and enrich the collection, which today stands out as the most complete and accomplished on the market. 

Story fabric

Story fabric by Hay is a textile designed to combine contemporary aesthetics with durability, in the spirit of Scandinavian design dear to the Danish brand Hay, founded in 2002. The fabric is specifically designed for upholstery, offering a casual yet refined look, perfect for modern interiors. Story is made from a minimum of 75% recycled cotton, supplemented by other fibers (often polyester or virgin cotton, depending on the variant). This high proportion of recycled materials reflects Hay's commitment to sustainability and more responsible production.

Unlike some conventional canvases, which can have a rough or irregular appearance, Story is distinguished by a clean, smooth finish, giving it a surprisingly high quality for a largely recycled fabric. Its surface is soft to the touch, yet robust. Although exact data such as the Martindale test may vary from collection to collection, Hay fabrics are generally designed to withstand everyday use, suitable for both residential and professional (contract) environments.

Story fabric embodies Hay's approach to design: functional, accessible and aesthetically pleasing. Its semi-uni appearance and subtle texture allow it to be integrated into a variety of styles, from Nordic minimalism to bohemian chic. It is often chosen for flagship pieces such as the Mags sofa or the About A Chair chairs, two of the brand's emblematic creations. Like most cotton-blend fabrics, Story is easy to care for. Dry cleaning is generally recommended to preserve its color and texture, but regular dusting with a low-powered vacuum cleaner is sufficient for everyday use.